White LodgingThe most important objective will always be to maximize the value in the eyes of our guests, owners/partners and associates.White Lodging
Bruce White
Chairman and CEO
White Lodging Services, Inc.
About White Lodging

Since it’s humble beginnings in 1985, White Lodging has grown into a fully-integrated owner, developer and manager of premium brand hotels – a trusted leader that has defined and cultivated the ability to achieve consistent, sustainable growth among mid- to large-scale hotels across the country.

With a track record of more than two decades of growth and success as developers, owners, and operators of leading-brand hotels in multiple segments, we think like owners and manage like owners—because we are owners.

Grounded in a tradition of reliability, trust and a never-ending desire to improve and succeed, the company’s highly-accountable leadership team and their valued associates are driven by the vision to maximize the value of every asset, resulting in premium returns on investment, guest satisfaction and unprecedented career growth.



Our Vision

To become the most desired and highly valued developer, owner and operator of leading brand hotels.


Our Mission

To maximize the value of every asset.


Our Core Values

Ethical, Accountable, Growth-Oriented, Balanced Focus, Competitive Spirit




View More About White Lodging:

View Our New Hotels
View Our Properties Under Development
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