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We Are White Lodging

We are a company of hospitalitarians that bring the virtue of hospitality to life. Our success comes from making someone's ordinary day, extraordinary, through exceptional service, craveable food and drinks, and design-forward hotels.

Named for our Founder, Bruce White, White Lodging is a family-owned, multi-brand, multi-segment developer, owner and operator of premium brand, market-leading hotels, scratch-made restaurants, and award-winning rooftops in high-growth urban markets. We are one of the country’s largest privately held hospitality companies focused exclusively on this segment.

With a collection of luxury ranches and a portfolio of more than 50 high-end urban and lifestyle hotels under the Marriott, IHG (Kimpton), Hyatt and Hilton brands, our key markets include Indianapolis, Austin, Louisville, Chicago, Denver, San Antonio, Nashville, and Charlotte.

Beth White, Chair, and the next generation of the White Family are the foundation of the company's culture, and they all play key roles in the company's operations and future success.

We've Thrived since 1985

Bruce White established White Lodging with one hotel in Indiana and a singular vision – to provide significant and sustainable value and genuine care for associates, guests, and community. Since our founding in 1985, White Lodging has developed and built hundreds of hotels across the United States. Our hospitalitarians have a genuine passion for serving others, and we have a passion for providing an environment where they can be their best selves at work.
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Leaders at Every Level

Our leadership team considers it a privilege to support the thousands of White Lodging associates across the country. All of these leaders bring a diverse perspective and built their successful careers from the ground up in hospitality. Their goal is to enable and support an environment where associates can be their best selves with the right tools, technology and teamwork in place. 
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Innovation in Hospitality

We do things differently and have since the beginning. From the first Fairfield Inn franchise in 1990 to the largest J.W. Marriott in 2011 to the first fully immersive luxury epicurean experience in 2019, and more.

In the last 40 years, we’ve developed hundreds of hotels and dozens of different brands, including independent luxury ranches.

Latest News

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AUSTINPLACE BECOMES LARGEST SINGLE COLLECTION OF MARRIOTT HOTELS IN TEXAS
10-hotel collection with more than 220,000 square feet of meeting space and more than 3,300 guest rooms band together to create convention center destination
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SAN ANTONIO’S NEWEST HOTELS EARN RECOGNITION FOR RENOVATION, DESIGN, AND ADAPTIVE REUSE OF HISTORICAL BUILDINGS
White Lodging’s newest developments opened this year and create a destination connecting Southtown to Downtown
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Hotel Trinity to Break Ground in Austin
Starting this month, Hotel Trinity, Autograph Collection, will begin its 13-floor, 258-room rise at the corner of Trinity and Fifth Streets. The 258-room Autograph Collection Hotel is White Lodging’s 13th Austin property.